Montana Billboard Tells People To Mask Up…While Fishing


Governor Bullock’s Facebook feed is full of #MaskUpMontana posts, with several lectures per day toward Montanans to remember to “mask up” to save the state from COVID-19, a relatively benign respiratory virus that has somewhere around a .04% death rate nationwide. That slogan has found its way to billboard in northwest Montana and cites Glacier Country Montana – a travel blog – which promotes tourism in the Big Sky State. The billboard also cites, which is operated by Glacier Country Montana, a website that was recently created via a government grant from Steve Bullock and the Montana Coronavirus Relief Fund. The organization also runs Montana Aware, another tourism safety awareness project (pssst…don’t pet the bears) associated with the workplace safety program, OSHA.

Photo credit: Prescott Wagner

The billboard, featuring a photo of a couple standing approximately six feet apart and wearing masks, says, “Get Reel. Mask Up.”

While Montana’s infection rates seem to be going up, the death rate is going down dramatically. It is unknown how many people have contracted COVID-19 from fish.


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