Ugly Clogs for the Win! The World’s Favorite Shoe!

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From clunky Dutch workwear to controversial fashion favourite, Daisy Woodward explores why the distinctive wooden-soled shoe is a symbol of now.T

The clog has long ranked among the world’s most divisive footwear. Beau Brummell, the original dandy and arbiter of men’s fashion in Regency England, is said to have had “a perfect abhorrence” of the protruding and protective wooden-soled shoe, according to his biographer, while 1970s Swedish pop sensations ABBA were such fervent fans that they started their own clog line.

“No clogs, please,” stiletto pioneer and clogophobe Christian Louboutin pleaded on the Fat Mascara podcast in September 2016, just days before British designer Christopher Kane unveiled his groundbreaking spring/summer 2017 collaboration with Crocs: geode-encrusted versions of the rubbery clogs formerly associated with gardening grandmothers. Then Dior creative director Maria Grazia Chiuri launched the Diorquake clog, an ode to 1960s sling-backs, officially galvanising the shoe’s 21st-Century high-fashion renaissance.

Since then, the clog’s popularity has only increased: last spring, Hermès released an elegant version of the shoe it deemed “utility meets sensory pleasure”, which sold out almost instantly.  In September 2021, Crocs announced that its sales are predicted to double by 2026. Elsewhere, independent clog brands like Santa Venetia and No. 6 are offering fresh, style-forward takes on the protective footwear once relegated to the realms of farming and factory work, proving its surprising, seemingly endless potential for reinvention.

You can read the rest of the story here published by BCC Style and written By Daisy Woodward.




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